Portfolio

Logo design portfolio: the brief, the thinking, the mark.

Selected case studies from coffee roasters, clinics, freight companies and e-commerce brands — each one researched, sketched and stress-tested before launch.

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Case studies.

Filter by logo type, or switch to the grid for a quick overview.

Showing 4 of 4 projects

Halden Roasters. A coffee mark that still reads on a paper cup.

  • #Symbol
  • #Packaging
the steam doubles as the H crossbar

Halden roasts small batches and sells through cafés and a subscription box. The old logo was a detailed illustration that turned into a grey smudge on cups, stamps and the app icon.

Client
Speciality coffee roaster
Year
2026
Scope
Logo design, packaging system, stamp and favicon set.

  • Research at the counter.

    I spent a morning in two cafés watching where the logo actually lives: lids, sleeves, receipts and a rubber stamp.

  • One colour first.

    Every concept was drawn in solid black before colour was allowed in, so it prints cleanly on kraft paper.

  • Tested at 16 pixels.

    The final H holds its shape as a favicon and as a 6 mm stamp — the two places the old logo failed.

  • A small system.

    A monogram, a full lockup and a stamp version, plus a two-colour palette that works on brown and white bags.

Verra Health. Making a clinic feel calm before you walk in.

  • #Wordmark
  • #Rebrand
a leaf, but it is also the V

A three-location clinic whose clinical blue logo felt like a hospital waiting room. Patients — many of them parents — told the team the brand felt cold before they ever met a doctor.

Client
Family health clinic
Year
2025
Scope
Brand audit, logo redesign, signage and appointment card layouts.

  • Patient interviews.

    Eight short calls with patients gave us the brief in their words: “calm”, “local”, “not corporate”.

  • Softer letterforms.

    A custom wordmark with rounded terminals that stays legible on a phone screen and on a building sign.

  • Warm, not clinical.

    A sage and off-white palette that passes WCAG AA contrast for text, so it is calm and still readable.

  • Rolled out in stages.

    Signage, forms and the website were updated in an order the clinic could afford, with no mixed-brand mess.

Northline Freight. A monogram drivers can read at highway speed.

  • #Monogram
  • #Fleet
the N points north. obviously.

Northline runs 60 trucks across three provinces. Their logo had to work on trailer doors, high-vis vests, tracking software and an embroidered cap — at very different sizes.

Client
Regional logistics company
Year
2025
Scope
Monogram, wordmark lockups, fleet livery guide.

  • Distance test.

    Concepts were printed full size and checked from 30 metres away — thin details were cut early.

  • Built on a grid.

    Stroke widths match the trailer stencil system, so the vinyl shop can reproduce it without guessing.

  • Stitch-friendly.

    A simplified version for embroidery keeps the same shape with fewer, thicker lines.

  • Livery guide.

    A short PDF shows placement on every vehicle type, so new trucks match old ones.

Pip & Pine. Furniture that parents trust and kids point at.

  • #Symbol
  • #Startup
there is a tiny bird hiding in the tree

A new direct-to-consumer brand selling solid-wood beds and shelves. They needed a logo ready for launch: website, Instagram, product engraving and shipping boxes.

Client
Kids’ furniture e-commerce
Year
2026
Scope
Naming check, logo, engraving file, social avatar and box print.

  • Two audiences.

    Parents buy, kids choose. The tree reads as quality wood; the hidden bird gives children something to find.

  • Engraving-ready.

    A laser-safe version with minimum line weights, tested on a real pine offcut.

  • Social first.

    The symbol sits inside a circle crop without losing anything, so the Instagram avatar is instantly recognisable.

  • Launch kit.

    Box print, stickers and a one-page brand sheet delivered a week before launch.

Every logo is stress-tested before you see it.

A good logo survives small screens, cheap printers and bad lighting. These are the checks each concept has to pass — try them.

go on, play with them

Small-size test

From app icon to browser tab. If it blurs at 16px, it gets simplified.

One-colour test

Fax, stamp, embroidery, vinyl. It must work with no colour at all.

Squint test

Blur it. If the shape is still recognisable, it will be recognised in a hurry.

Clear-space rule

Breathing room is part of the design. Your guidelines say exactly how much.

Contrast-checked palette

Colours chosen for print and screen, with pairings that pass accessibility. Click to copy.

Recent marks, drawn for

I design logos that work at 16 pixels and on a 16-metre sign — simple enough to remember, specific enough that they could only belong to you.

About the work.

What you are looking at and what it means for your project.

Are these real client projects?

Each case study shows the brief, the thinking and the final mark. Some clients prefer to stay private, so a few projects are shown with permission and minor details changed.

Can you design something in a style like these?

Every logo is designed around its own brief, so yours will not look like a copy of another project — but the same research, testing and craft goes into all of them.

Do you design logos for my industry?

Very likely. The portfolio spans food and drink, healthcare, logistics, e-commerce and services, and the process starts with researching your specific market.

Taking on 2 new logo projects this month

Want your logo in this portfolio?

Tell me about your business and get a fixed quote within one working day — no obligation, no hard sell.

Start a project muhammadaakhiz05@gmail.com
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