Logo design questions, answered honestly.

Every project gets a fixed quote after the discovery call, based on scope — a single logo costs less than a full identity with guidelines. You know the full price before any work starts, with no hourly surprises.

Most logo projects take three to four weeks from the discovery call to final files. Rushed timelines are possible, but good ideas usually need a few days to settle.

You see three distinct concepts, then two rounds of revisions on the direction you choose. Fewer, better options make the decision easier.

A logo is the mark itself. A brand identity is the system around it: colour palette, typography, supporting graphics and guidelines that keep everything consistent as you grow.

We spend 30–45 minutes on your business, customers, competitors and every place the logo will be used. You receive a written creative brief afterwards so we agree on direction before any drawing starts.

Often, yes. A focused logo can be delivered in about two weeks when feedback is quick. Tell me your launch date on the form and I will say honestly whether it is realistic.

Yes — most clients are remote. Calls are scheduled at a time that suits you, and everything else happens by email with clear written updates at each stage.

Yes. A refresh keeps the recognition you have built and fixes what is not working — usually legibility, small-size use or outdated details.

Yes. On final payment, full copyright passes to you, along with every source file. Nothing is licensed back to me or locked to a platform.

SVG, AI, EPS and PDF vector files, plus transparent PNG and JPG exports — in full colour, black and white — and a favicon and social profile set.

Every logo is original vector artwork drawn from scratch, which is what a trademark application needs. A formal trademark search and filing are done by you or your lawyer; I supply any files they ask for.

Every project includes a short logo guide covering clear space, minimum sizes, colours and common mistakes. Larger identity projects add typography, patterns and real-world examples.

No. Every logo starts as pencil sketches and is drawn as original vector artwork, so it is unique to your business and safe to trademark.

Yes. There are no account managers or junior designers in between — you speak to the person sketching and finishing your logo from the first call to the final files.

Within one working day. If your project is a good fit, the reply includes a few follow-up questions and times for a discovery call.

A 50% deposit books your project and the balance is due before final files are delivered. Invoices can be paid by bank transfer or card.