Services
Logo design services, built for the real world.
From a single custom logo to a complete brand identity — every service comes with a fixed quote, a clear timeline and files you fully own.
Pick the scope that fits your stage.
Not sure which one you need? Start a conversation and I will recommend the smallest scope that does the job.
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01
Custom logo design
An original mark built from research and pencil sketches: three concepts, two revision rounds and a complete file set you own outright.
- Discovery call + written brief
- 3 original concepts on mockups
- 2 rounds of revisions
- Full vector + web file set
3–4 weeks Enquire: Custom logo design
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02
Logo redesign & refresh
Keep the recognition you have earned and fix what holds the old logo back — legibility, small sizes, dated details or a messy set of versions.
- Audit of the current logo
- Evolution vs. fresh-start options
- Rollout plan for signage and print
- Updated file set
2–4 weeks Enquire: Logo redesign & refresh
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03
Brand identity system
The logo plus everything around it: colour palette, typography, supporting graphics and templates, so every touchpoint looks like the same company.
- Logo suite (primary, stacked, icon)
- Colour + type system
- Patterns and supporting graphics
- Social, stationery and signage samples
5–7 weeks Enquire: Brand identity system
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04
Brand guidelines
A short, practical guide your team, printer and developer will actually read — clear space, minimum sizes, colours, do’s and don’ts.
- Logo usage rules
- Colour values for print and screen
- Typography hierarchy
- Real-world examples
1–2 weeks Enquire: Brand guidelines
What every project includes.
An organised handover folder, so your printer, developer and sign-maker never have to ask for “the other version”.
- Logo files
- SVG, AI, EPS, PDF, PNG (transparent), JPG
- Versions
- Primary lockup, stacked, symbol only, wordmark only, one-colour black, one-colour white
- Colour
- HEX, RGB, CMYK and Pantone references, with contrast-checked pairings
- Typography
- Recommended typefaces for headings and text, with licence notes
- Digital set
- Favicon, app icon, social profile images and email signature logo
- Guidelines
- Clear space, minimum size, do’s and don’ts — a short PDF your team will actually read
- Ownership
- Full copyright transferred to you on final payment
From first call to final files.
A clear, fixed process — so you always know what happens next and what you will receive.
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01 Discovery call
We talk about your business, customers, competitors and where the logo will be used.
Written creative brief
Day 1
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02 Research & moodboard
Market and competitor scan, plus a moodboard so we agree on direction before drawing.
Moodboard + positioning notes
Days 2–4
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03 Sketching
Dozens of pencil sketches. Only ideas that work in one colour and at small sizes move on.
Shortlist (internal)
Days 5–8
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04 Concept presentation
Three refined concepts, each shown on real mockups with the reasoning behind it.
3 logo concepts
Week 2
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05 Refinement
Two rounds of revisions on your chosen direction: spacing, weight, colour and lockups.
Final logo
Week 3
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06 Handover
Every file you need, organised and named, plus a short guide and full ownership.
Files + guidelines + copyright
Week 3–4
three concepts, never thirty
Logos for every kind of business.
Different industries, same discipline: learn the market first, then draw a mark that fits it and stands apart from it.
yours not listed? ask me-
Coffee & food
Cafés, roasters, bakeries and restaurants — marks that survive cups, stamps and menus.
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Healthcare
Clinics, dentists and wellness brands that need to feel calm and trustworthy.
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Logistics
Fleets and freight — legible at highway speed and stitched on a cap.
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Tech & startups
App icons, SaaS products and launch-ready identities that scale with funding rounds.
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Real estate
Agencies, builders and developments that need presence on signage and listings.
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Fitness & sport
Gyms, coaches and clubs — bold marks for apparel, equipment and social.
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Education
Schools, tutors and course creators: friendly, clear and easy to reproduce.
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Beauty & fashion
Salons, skincare and labels where a refined wordmark carries the brand.
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Finance & legal
Advisers, accountants and firms that need quiet confidence over decoration.
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Kids & family
Toys, furniture and children’s services that parents trust and kids remember.
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Construction & trades
Builders, electricians and makers — tough marks for vans, vests and invoices.
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Hospitality
Hotels, bars and venues where the logo becomes part of the experience.
Questions about pricing and scope.
What it costs, what is included and how revisions work.
How much does a custom logo cost?
Every project gets a fixed quote after the discovery call, based on scope — a single logo costs less than a full identity with guidelines. You know the full price before any work starts.
What is the difference between a logo and a brand identity?
A logo is the mark itself. A brand identity is the system around it: colour palette, typography, supporting graphics and guidelines that keep everything consistent as you grow.
Can you redesign my existing logo?
Yes. A refresh keeps the recognition you have built and fixes what is not working — usually legibility, small-size use or outdated details.
How many concepts and revisions do I get?
You see three distinct concepts, then two rounds of revisions on the direction you choose. Fewer, better options make the decision easier.
Which file formats will I receive?
SVG, AI, EPS and PDF vector files, plus transparent PNG and JPG exports — in full colour, black and white — and a favicon and social profile set.
Taking on 2 new logo projects this month
Have a name? Let’s give it a mark.
Tell me about your business and get a fixed quote within one working day — no obligation, no hard sell.
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